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~person:"Leppäniemi, Matti"
~person:"Freedman, Seth"
~subject:"Finnland"
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Search: subject_exact:"Akzeptanz von technischen Innovationen"
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Innovation adoption
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Leppäniemi, Matti
Freedman, Seth
Karjaluoto, Heikki
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E-marketing ; Vol. 3
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Handbook of research on mobile marketing management
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International journal of electronic business
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ECONIS (ZBW)
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The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karlajuoto, Heikki
;
Lehto, Heikki
;
Leppäniemi, Matti
-
2012
Persistent link: https://www.econbiz.de/10009575073
Saved in:
2
The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karjaluoto, Heikki
;
Lehto, Heikki
;
Leppäniemi, Matti
- In:
Handbook of research on mobile marketing management
,
(pp. 303-322)
.
2010
Persistent link: https://www.econbiz.de/10003919381
Saved in:
3
Factors affecting Finnish consumers' intention to receive SMS marketing : a conceptual model and an empirical study
Karjaluoto, Heikki
;
Standing, Craig
;
Becker, Michael
; …
- In:
International journal of electronic business
6
(
2008
)
3
,
pp. 298-318
Persistent link: https://www.econbiz.de/10003771650
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