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~person:"Leppäniemi, Matti"
~subject:"Zielgruppe"
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Search: subject_exact:"Akzeptanz von technischen Innovationen"
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The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karjaluoto, Heikki
;
Lehto, Heikki
;
Leppäniemi, Matti
- In:
Handbook of research on mobile marketing management
,
(pp. 303-322)
.
2010
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