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~subject:"Mobile communications"
~person:"Zhou, Liuning"
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Search: subject_exact:"Akzeptanz von technischen Innovationen"
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Mobile communications
Consumer attitudes
3
Innovation adoption
3
Innovationsakzeptanz
3
Mobilkommunikation
3
Verbrauchereinstellung
3
Viral marketing
3
Virales Marketing
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China
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USA
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United States
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Zhou, Liuning
Liébana-Cabanillas, Francisco
8
Dwivedi, Yogesh Kumar
7
Chawla, Deepak
5
Williams, Michael D.
5
Daim, Tugrul U.
4
Joshi, Himanshu
4
Karjaluoto, Heikki
4
Basoglu, Nuri
3
Cho, Vincent
3
Foo, Pik-Yin
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Gupta, Apoorv
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Hung, Humphry
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Kapoor, Kawaljeet Kaur
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Kumar, Vikas
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Morosan, Cristian
3
Ozturk, Ahmet Bulent
3
Pagani, Margherita
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Ponticelli, Jacopo
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Ramos de Luna, Iviane
3
Saprikis, Vaggelis
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Saura, José Ramón
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Sharma, Sujeet Kumar
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Sinha, Neena
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Tesei, Andrea
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Velmurugan, Manivannan Senthil
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Velmurugan, Masa Sakthi
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Vlachopoulou, Maro
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Ahmed, K. A. Asraar
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Ahuja, Vandana
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Aithal, P. S.
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Al-nassar, Bilal Ali Yaseen
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Aldhaban, Fahad
2
Amoroso, Donald L.
2
Arnita, Devi
2
Bagadia, Prerna
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Bansal, Alok
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Asia Pacific journal of marketing and logistics
1
Journal of international consumer marketing
1
Journal of targeting, measurement and analysis for marketing
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ECONIS (ZBW)
3
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Predicting young American and Chinese consumers' mobile viral attitudes, intents, and behavior
Yang, Hongwei
;
Zhou, Liuning
;
Liu, Hui
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 24-42
Persistent link: https://www.econbiz.de/10009545355
Saved in:
2
Predicting young Chinese consumers' mobile viral attitudes, intents and behavior
Yang, Hongwei Chris
;
Liu, Hui
;
Zhou, Liuning
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
1
,
pp. 59-77
Persistent link: https://www.econbiz.de/10009492372
Saved in:
3
Extending TPB and TAM to mobile viral marketing : an exploratory study on American young consumers, mobile viral marketing attitude, intent and behavior
Yang, Hongwei Chris
;
Zhou, Liuning
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
2
,
pp. 85-98
Persistent link: https://www.econbiz.de/10009270766
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