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~subject:"United States"
~person:"Zhou, Liuning"
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Search: subject_exact:"Akzeptanz von technischen Innovationen"
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United States
Consumer attitudes
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Innovationsakzeptanz
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Mobilkommunikation
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Zhou, Liuning
Dinlersoz, Emin Murat
8
Foster, Lucia
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Kroff, Zachary
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Zolas, Nikolas
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Acemoglu, Daron
4
Anderson, Gary
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Beede, David Nathan
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Forsythe, Sandra
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Morosan, Cristian
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Chasalow, Lewis C.
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Molitor, David
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Parasuraman, A.
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Journal of international consumer marketing
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Journal of targeting, measurement and analysis for marketing
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ECONIS (ZBW)
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Predicting young American and Chinese consumers' mobile viral attitudes, intents, and behavior
Yang, Hongwei
;
Zhou, Liuning
;
Liu, Hui
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 24-42
Persistent link: https://www.econbiz.de/10009545355
Saved in:
2
Extending TPB and TAM to mobile viral marketing : an exploratory study on American young consumers, mobile viral marketing attitude, intent and behavior
Yang, Hongwei Chris
;
Zhou, Liuning
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
2
,
pp. 85-98
Persistent link: https://www.econbiz.de/10009270766
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