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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Alcoholic beverage
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Alkoholisches Getränk
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USA
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United States
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Advertising
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Advertising effects
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Fernsehprogramm
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Advertising planning
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Bibliometrics
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Consumer preferences
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Print advertising
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Printwerbung
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Product Placement
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Product placement
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Psychology of advertising
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Russell, Cristel Antonia
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Noguti, Valeria
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Journal of advertising : official publication of the American Academy of Advertising
Applied economics
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NBER working paper series
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Working paper / National Bureau of Economic Research, Inc.
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NBER Working Paper
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Agrarexportfoerderung.de
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Consumer goods Europe
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Studies on Russian economic development : the official journal of the Institute of Economic Forecasting, Russian Academy of Sciences
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Contemporary economic policy : a journal of Western Economic Association International
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Southern economic journal
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Young consumers : insight and ideas for responsible marketers
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Advances in applied microeconomics : a research annual
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Applied economics letters
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Discussion paper / Centre for Economic Policy Research
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Discussion paper / Department of Economics, The University of Western Australia
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Discussion paper / The University of Western Australia, Business School, Economics
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EUR
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European journal of marketing : EJM
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Health economics
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International review of law and economics
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Journal of public economics
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Journal of wine economics
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Panel Reports
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Qualitative market research : an international journal
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Staff paper / Department of Agricultural, Resource, and Managerial Economics, Cornell University
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The European journal of health economics : HEPAC ; health economics in prevention and care
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Working papers : working paper
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Agricultural and Food Economics : AFE
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Agricultural economics : the journal of the International Association of Agricultural Economists
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Alko, Economic Research and Planning, Research Report
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American university studies / 9
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Annual review of resource economics
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Applied behavioral science review
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Breaking new ground in theory and practice
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Bulletin of economic research
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Business history review
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C.D. Howe Institute Commentary 414
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Center for Policy Research Working Paper
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Configuring value conflicts in markets
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Contributions to the study of mass media and communications
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Normative influences on product placement effects : alcohol brands in television series and the influence of presumed influence
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 46-62
Persistent link: https://www.econbiz.de/10010344090
Saved in:
2
"Regulating sin" across the cultures : a comparison of alcohol ads in Ukrainian and American magazines
Wolburg, Joyce M.
;
Venger, Olesya
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 15-36
Persistent link: https://www.econbiz.de/10003931101
Saved in:
3
Nature and impact of alcohol messages in a youth-oriented television series
Russell, Cristel Antonia
;
Russell, Dale W.
;
Grube, Joel W.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 97-111
Persistent link: https://www.econbiz.de/10003892023
Saved in:
4
Responsibility and brand advertising in the alcoholic beverage market : the modeling of normative drinking behavior
Ringold, Debra Jones
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 127-141
Persistent link: https://www.econbiz.de/10003708191
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