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type_genre:"Fallstudie"
~subject:"Betriebliche Budgetierung"
~type_genre:"Book section"
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Search: subject_exact:"Allokationsmechanismus"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Operations research proceedings 2006 : selected papers of the Annual International Conference of the German Operations Research Society (GOR), jointly organized with the Austrian Society of Operations Research (ÖGOR) and the Swiss Society of Operations Research (SVOR), Karlsruhe, September 6 - 8 2006 ; with 79 tables
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Dynamic marketing budget allocation across countries, products, and marketing activities
Fischer, Marc
;
Albers, Sönke
;
Wagner, Nils
;
Frie, Monika
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 568-585
Persistent link: https://www.econbiz.de/10009299505
Saved in:
2
Capital budgeting: the role of cost allocations
Gow, Ian
;
Reichelstein, Stefan
- In:
Operations research proceedings 2006 : selected papers …
,
(pp. 115-121)
.
2007
Persistent link: https://www.econbiz.de/10003470359
Saved in:
3
Direktmarketing und klassische Medien: State-of-the-Art in der Budgetallokation
Peters, Kay
;
Krafft, Manfred
- In:
Perspektiven der Kommunikationspolitik
,
(pp. 81-112)
.
2005
Persistent link: https://www.econbiz.de/10003088034
Saved in:
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