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subject:"Consumer behaviour"
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Search: subject_exact:"Alternspsychologie"
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Consumer behaviour
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Benkenstein, Martin
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Jahrbuch Seniorenmarketing
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Marketing : ZFP ; journal of research and management
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Transformative consumer research for personal and collective well-being
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ECONIS (ZBW)
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Zum Stellenwert der Kohortenanalyse in der Konsumentenverhaltensforschung : ein Diskussionsbeitrag auf der Grundlage konsumspezifischer Werthaltungen
Benkenstein, Martin
;
Holtz, Bettina
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
3
,
pp. 159-175
Persistent link: https://www.econbiz.de/10009792238
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2
Consumer well-being in later life
Pettigrew, Simone
;
Moschis, George P.
- In:
Transformative consumer research for personal and …
,
(pp. 565-581)
.
2012
Persistent link: https://www.econbiz.de/10009260757
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3
Brainsights : was das Senioren-Marketing von der Hirnforschung lernen kann
Häusel, Hans-Georg
- In:
Jahrbuch Seniorenmarketing
3
(
2008/09
),
pp. 139-154
Persistent link: https://www.econbiz.de/10003714831
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