//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ko, Yong Jae"
~person:"Nadeau, John"
~subject:"Big event"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Amateursport"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Big event
Sport
20
Sports
20
Sportmarketing
11
Sports marketing
11
Consumer behaviour
9
Konsumentenverhalten
9
Professional sports
8
Profisport
8
Sport event
7
Sportveranstaltung
7
Großveranstaltung
4
Sport organization
4
Sportorganisation
4
Football
3
Fußball
3
Sponsoring
3
Sponsorship
3
USA
3
United States
3
Brand image
2
Brand management
2
Confidence
2
FIFA World Cup
2
Innovation adoption
2
Innovationsakzeptanz
2
Markenführung
2
Markenimage
2
Motivation
2
Social Web
2
Social web
2
Tourism
2
Tourismus
2
Vertrauen
2
scale development
2
sport consumer behavior
2
2018 PyeongChang Winter Olympic Games
1
Advocacy
1
Ambush marketing
1
Analysis of variance
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Ko, Yong Jae
Nadeau, John
Maennig, Wolfgang
16
Feddersen, Arne
8
Parent, Milena M.
8
Matheson, Victor A.
7
Dolan, Paul
6
Kavetsos, Georgios
6
Krekel, Christian
6
Mavridis, Dimitris
6
O'Reilly, Norm
6
Preuß, Holger
6
Senik-Leygonie, Claudia
6
Szymanski, Stefan
6
Ziebarth, Nicolas R.
6
Büch, Martin-Peter
4
Séguin, Benoit
4
Vierhaus, Christopher
4
Alexandris, Kostas
3
Baade, Robert A.
3
Heslop, Louise A.
3
Metcalfe, Robert D.
3
Priks, Mikael
3
Rathke, Alexander
3
Woitek, Ulrich
3
Assaker, Guy
2
Bakhsh, Jordan T.
2
Brown, Graham
2
Chiba, Asako
2
Choi, J. Andrew
2
Clark, Greg
2
Contreras Guajardo, Dante
2
Cornwell, T. Bettina
2
Desbordes, Michel
2
Fairley, Sheranne
2
Firgo, Matthias
2
Franz, Peter
2
Fujii, Daisuke
2
Gómez-Lobo, Andrés
2
Hallmann, Kirstin
2
Hayduk, Ted, III
2
more ...
less ...
Published in...
All
European Sport management quarterly : ESMQ
1
International journal of sport management and marketing : IJSMM
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Marketing intelligence & planning
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Exploring volunteer engagement in a mega sport events : the role of functional attitudes
Yoo, Seongjin
;
Ko, Yong Jae
;
Hur, Youngjin
;
Bang, Hyejin
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1610-1629
Persistent link: https://www.econbiz.de/10014330811
Saved in:
2
Sport mega-events and tourism : contrasting the influence of host country and event
O'Reilly, Norm
;
Armenakyan, Anahit
;
Lu, Irene R. R.
; …
- In:
International journal of sport management and marketing …
16
(
2016
)
3/6
,
pp. 280-296
Persistent link: https://www.econbiz.de/10011642025
Saved in:
3
The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John
;
O'Reilly, Norm
;
Cakmak, Erdinc
;
Heslop, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
Saved in:
4
Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->