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~subject:"Sponsoring"
~person:"Rumpf, Christopher"
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Sponsoring
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Rumpf, Christopher
Cornwell, T. Bettina
13
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9
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O'Reilly, Norm
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Breuer, Markus
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Dimitropoulos, Panagiotis
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Dinkel, Michael
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Journal of sport management : the official journal of the North American Society of Sport Management
2
International journal of sports marketing & sponsorship
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ECONIS (ZBW)
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1
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
2
The impact of color and animation on sports viewers' attention to televised sponsorship signage
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 170-183
Persistent link: https://www.econbiz.de/10010526499
Saved in:
3
The viewer's reception and processing of sponsorship information in sport telecasts
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
26
(
2012
)
6
,
pp. 521-531
Persistent link: https://www.econbiz.de/10009706389
Saved in:
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