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Applying a causal ambush marketing framework to social media : the "Pleasure is Diverse" campaign and the Australian marriage amendment
Small, Felicity
;
Mehmet, Michael
;
Miles, Morgan P.
- In:
Australasian marketing journal
27
(
2019
)
3
,
pp. 149-157
Persistent link: https://www.econbiz.de/10012110321
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