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person:"Dickson, Geoff"
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Ambush marketing
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Consumer behaviour
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Dickson, Geoff
Nufer, Gerd
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Hutter, Katharina
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International journal of sports marketing & sponsorship
1
Sport management review
1
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ECONIS (ZBW)
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Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
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2
Consumer attitudes towards ambush marketing
Dickson, Geoff
;
Naylor, Michael
;
Phelps, Sean
- In:
Sport management review
18
(
2015
)
2
,
pp. 280-290
Persistent link: https://www.econbiz.de/10011333338
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