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subject:"Markenführung"
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Search: subject_exact:"Ambush marketing"
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Markenführung
Guerilla marketing
111
Guerilla-Marketing
111
Sportveranstaltung
67
Sport event
62
Sponsoring
48
Sportmarketing
47
Sponsorship
45
Sports marketing
44
Ambush Marketing
36
Großveranstaltung
21
Ambush marketing
20
Big event
18
Deutschland
18
Football
17
Fußball
17
Germany
14
Guerilla Marketing
13
Konsumentenverhalten
13
Sport
13
Sports
13
Brand management
12
Consumer behaviour
12
Marketing management
12
Marketingmanagement
12
Advertising effects
11
Werbewirkung
11
ambush marketing
10
Event-Marketing
9
Sportsponsoring
8
Brand image
6
Event marketing
6
Markenimage
6
Marketing
6
USA
6
United States
6
Viral marketing
6
Virales Marketing
6
Corporate reputation
5
Firmenimage
5
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English
9
German
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Séguin, Benoit
2
Abdolmaleki, Hossein
1
Babaei, Mehdi
1
Chanavat, Nicolas
1
Dickson, Geoff
1
Funk, Dan
1
Geurin, Andrea N.
1
Goldman, Michael M.
1
Grohs, Reinhard
1
Gursch, Francesca
1
Gursch, Giulia
1
Hartland, Trevor
1
Johnson, Phillip E.
1
Lin, Shiling
1
Martin, Brett A. S.
1
Martinent, Guillaume
1
McNary, Erin L.
1
Mohammadi, Sardar
1
Netto, Gabriela Klein
1
O'Connor, Peter
1
O'Reilly, Norm
1
Reisinger, Heribert
1
Soheili, Behzad
1
Wanjohi, Richard
1
Weeks, Clinton S.
1
Williams-Burnett, Nicola
1
Wolfsteiner, Elisabeth
1
Wulf, Julia
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Journal of strategic marketing
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
European Sport management quarterly : ESMQ
1
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
Internationale Trends in der Markenkommunikation : was Globalisierung, neue Medien und Nachhaltigkeit erfordern
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
1
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ECONIS (ZBW)
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1
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
2
Sponsorship: practices and benefits in emerging markets
Goldman, Michael M.
;
Netto, Gabriela Klein
;
Lin, Shiling
; …
- In:
Marketing Communications and Brand Development in …
,
(pp. 83-102)
.
2022
Persistent link: https://www.econbiz.de/10013274598
Saved in:
3
Measuring ambush-marketing and sponsorship effects : a football consumer response approach
Chanavat, Nicolas
;
Martinent, Guillaume
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 158-180
Persistent link: https://www.econbiz.de/10012484045
Saved in:
4
The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
Saved in:
5
Athletes as ambush marketers? : an examination of Rule 40 and athletes' social media use during the 2016 Rio Olympic Games
Geurin, Andrea N.
;
McNary, Erin L.
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
1
,
pp. 116-133
Persistent link: https://www.econbiz.de/10012423417
Saved in:
6
When ambush marketing is beneficial to sponsorship awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.
;
O'Connor, Peter
;
Martin, Brett A. S.
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
Saved in:
7
Ambush Marketing
Wulf, Julia
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 319-344)
.
2014
Persistent link: https://www.econbiz.de/10010354038
Saved in:
8
Markenmanagement im Umfeld von Sportgroßveranstaltungen im Zeitalter des Ambush Marketing
Séguin, Benoit
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 295-315)
.
2014
Persistent link: https://www.econbiz.de/10010354039
Saved in:
9
Die Erfolgsfaktoren von Pop-up-Stores
Gursch, Francesca
;
Gursch, Giulia
- In:
Internationale Trends in der Markenkommunikation : was …
,
(pp. 15-31)
.
2014
Persistent link: https://www.econbiz.de/10010471021
Saved in:
10
Protecting the Olympic brand : winners and losers
Hartland, Trevor
;
Williams-Burnett, Nicola
- In:
Journal of strategic marketing
20
(
2012
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10009510632
Saved in:
11
Ambush marketing and brand protection : law and practice
Johnson, Phillip E.
-
2011
-
2. ed.
Persistent link: https://www.econbiz.de/10013480576
Saved in:
12
The Olympic brand, ambush marketing and clutter
Séguin, Benoit
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
4
(
2008
)
1
,
pp. 62-84
Persistent link: https://www.econbiz.de/10003733463
Saved in:
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