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~isPartOf:"The journal of world intellectual property"
~isPartOf:"Health marketing quarterly"
~subject:"prescription drugs"
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prescription drugs
Arzneimittel
62
Pharmaceuticals
62
Direct marketing
31
Direktmarketing
31
Advertising
28
Werbung
28
Advertising effects
24
Werbewirkung
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Pharmaceutical industry
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Pharmaindustrie
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Consumer behaviour
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Health care
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Patienten
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Patients
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Gesundheitspolitik
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Gesundheitswesen
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Health care system
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Health policy
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Health risk
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Immaterialgüterrechte
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Intellectual property rights
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TRIPS
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direct-to-consumer advertising
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Arzneimittelmarkt
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DTC advertising
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Aikin, Kathryn J.
3
Sullivan, Helen W.
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O'Donoghue, Amie C.
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Alperstein, Neil M.
1
Berktold, Jennifer
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Betts, Kevin R.
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Hagenbuch, David
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The journal of world intellectual property
Health marketing quarterly
Health economics
7
Discussion paper series / IZA
5
Forum for health economics & policy : an evolving collection of symposia on important health care issues
3
Journal of benefit-cost analysis : JBCA
3
CESifo working papers
2
Applied economics
1
CEBI working paper series : working paper
1
Discussion paper
1
Economics working paper
1
Journal of global marketing
1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Münchener Wirtschaftswissenschaftliche Beiträge : VWL ; discussion papers
1
Research Group on Human Capital working paper series : working paper
1
The B.E. journal of economic analysis & policy
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The Economists' voice
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The Geneva papers on risk and insurance - issues and practice : an official journal of the Geneva Association
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ECONIS (ZBW)
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1
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
2
The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States
Koku, Paul Sergius
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10012607837
Saved in:
3
Actors in whitespace : communicating risk information on pharmaceutical websites
O'Donoghue, Amie C.
;
Sullivan, Helen W.
;
Rupert, Douglas J.
- In:
Health marketing quarterly
36
(
2019
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012200135
Saved in:
4
Do dissonant ad visuals cause consumers to discount prescription drug side effects?
Hagenbuch, David
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 337-353
Persistent link: https://www.econbiz.de/10012200161
Saved in:
5
Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
O'Donoghue, Amie C.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
Saved in:
6
Awareness of and attitudes toward direct-to-consumer prescription drug advertising among young adults
Alperstein, Neil M.
- In:
Health marketing quarterly
31
(
2014
)
3
,
pp. 231-245
Persistent link: https://www.econbiz.de/10010489679
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