Garg, Ruchi; Rahman, Zillur; Qureshi, M.N.; Kumar, Ishwar - In: Journal of Modelling in Management 7 (2012) 2, pp. 201-220
Purpose – The purpose of this paper is to identify and evaluate the critical success factors which make the dimensions for measuring customer experience (CE) in banking organizations more effective and purposeful. These critical success factors have been prioritized in order to find out which...