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subject:"Markenimage"
~isPartOf:"Journal of euromarketing"
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Markenimage
Consumer behaviour
4
Konsumentenverhalten
4
Perception
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Wahrnehmung
4
Brand image
2
Brand management
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Markenführung
2
Beziehungsmarketing
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Brand
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Brand perception
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Central and Eastern Europe
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Cultural identity
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Cultural products
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Customer satisfaction
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Customer service
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Dienstleistungsqualität
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Eastern Europe
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Einzelhandel
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Ideologie
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Ideology
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Kulturelle Identität
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Kultursektor
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Kundenservice
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Kundenzufriedenheit
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Ladengestaltung
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Luxury goods
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Luxusgüter
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Markenartikel
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National culture
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Nationalkultur
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Osteuropa
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Perceptions
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Relationship marketing
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Relativity
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Bjerke, Rune
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Iacob, Andreea
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Ind, Nicholas
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Kuada, John E.
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Lawson, Lartey G.
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Polegato, Rosemary
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Journal of euromarketing
Journal of business research : JBR
19
Journal of retailing and consumer services
9
International journal of hospitality management
6
The journal of brand management : an international journal
6
Asia Pacific journal of marketing and logistics
5
Journal of marketing research : JMR
5
Marketing letters : a journal of research in marketing
5
Journal of international consumer marketing
4
Journal of marketing management : MM
4
Journal of travel and tourism marketing
4
SpringerLink / Bücher
4
The journal of product & brand management
4
European journal of marketing : EJM
3
International journal of advertising : the review of marketing communications
3
International journal of consumer studies
3
Journal of consumer behaviour
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Qualitative market research : an international journal
3
Tourism management : research, policies, practice
3
Tourism management perspectives : TMP
3
European research studies
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
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Glücksspielforschung
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International journal of advertising : the quarterly review of marketing communications
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International journal of market research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of services and standards
2
International journal of technology marketing : IJTMkt
2
International journal of wine business research : IJWBR
2
International marketing review
2
International review on public and non-profit marketing
2
Journal for global business advancement : JGBA
2
Journal of Islamic marketing
2
Journal of advertising research
2
Journal of consumer behaviour : an international research review
2
Journal of customer behaviour
2
Journal of promotion management : JPM
2
Journal of vacation marketing : an international journal
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Relationships between brand perception, ideology and consumer ethnocentrism in post-communist Romania
Iacob, Andreea
;
Kuada, John E.
;
Lawson, Lartey G.
- In:
Journal of euromarketing
23
(
2014
)
1/2
,
pp. 85-110
Persistent link: https://www.econbiz.de/10010504724
Saved in:
2
The before and after : audience perceptions of brand dimensions of cultural products
Polegato, Rosemary
;
Bjerke, Rune
;
Ind, Nicholas
- In:
Journal of euromarketing
22
(
2013
)
1/2
,
pp. 24-35
Persistent link: https://www.econbiz.de/10010127917
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