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subject:"Markenimage"
~subject:"Konsumentenverhalten"
~institution:"Books on Demand GmbH <Norderstedt>"
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Markenimage
Konsumentenverhalten
Advertising effects
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Herzog, Daniela
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Books on Demand GmbH <Norderstedt>
National Bureau of Economic Research
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Visual Marketing Conference <2005, Ann Arbor, Mich.>
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Consumers' selves and marketing
Herzog, Daniela
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2018
Persistent link: https://www.econbiz.de/10011917963
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