//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Psychology & marketing"
~subject:"Menschen"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Ansehen"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Menschen
Reputation
10
Consumer behaviour
6
Konsumentenverhalten
6
Celebrity endorsement
5
Celebrity-Werbung
5
Brand image
4
Markenimage
4
Advertising effects
3
Werbewirkung
3
Brand management
2
Corporate reputation
2
Firmenimage
2
Markenführung
2
Psychology of advertising
2
Werbepsychologie
2
Advertising
1
Arts
1
Athletes
1
Brand loyalty
1
Emotion
1
Geschenk
1
Gifts
1
Großbritannien
1
Humans
1
Internet marketing
1
Israel
1
Jugendliche
1
Kraftfahrzeug
1
Kunst
1
Management
1
Markentreue
1
Motor vehicle
1
Online-Marketing
1
Social Marketing
1
Social Web
1
Social economy
1
Social group
1
Social marketing
1
Social web
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Choi, Sejung Marina
1
Rifon, Nora J.
1
Published in...
All
Psychology & marketing
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
It is a match : the impact of congruence between celebrity image and consumer ideal self on endorsement effectiveness
Choi, Sejung Marina
;
Rifon, Nora J.
- In:
Psychology & marketing
29
(
2012
)
9
,
pp. 639-650
Persistent link: https://www.econbiz.de/10009615248
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->