Nguyen, Hieu P.; Chen, Steven; Mukherjee, Sayantani - In: Journal of Business Research 67 (2014) 9, pp. 1877-1884
Freegans are anti-consumers who sustain themselves through dumpster diving and the consumption of disposed goods. Mainstream consumers consider Freeganism dirty and tainted—a stigma. Through a qualitative investigation of Freeganism and its practitioners, this research contributes a...