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subject:"Beziehungsmarketing"
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Search: subject_exact:"Anwendungsmanagement"
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Beziehungsmarketing
Anwendungssoftware
202
Application software
202
Mobile Anwendung
29
Mobile application
29
Mobile Business
18
Mobile business
18
Deutschland
17
Germany
16
USA
15
United States
15
Social Web
12
Social web
12
Business model
11
Geschäftsmodell
11
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11
Mobilkommunikation
11
Online retailing
11
Online-Handel
11
Software development
11
Softwareentwicklung
11
Betriebliches Informationssystem
10
Business intelligence system
10
Digitale Dienste
10
Web-based service
10
Consumer behaviour
9
Digital platform
9
Digitale Plattform
9
Konsumentenverhalten
9
Innovation
8
Mobile phone
8
Mobiltelefon
8
App <Programm>
7
ERP system
7
ERP-System
7
Electronic Commerce
7
Internet marketing
7
KMU
7
Online-Marketing
7
Relationship marketing
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6
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Al-Sayegh, Mouhannad
1
Alor-Hernandez, Giner
1
Ambros-Antemate, Jorge Fernando
1
Blaser, Fabian
1
Goy, Anna
1
Hamilton, Susan
1
Hartwig, Kea
1
Hernandez-Carrillo, Victor Manuel
1
Jacob, Frank
1
Lo Presti, Letizia
1
Magro, Diego
1
Mandal, Santanu
1
Marino, Vittoria
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Martinez-Nieves, Luis Alfredo
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Peng, Fanke
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Roy, Souvik
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Schieder, Christian
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Vecchi, Alessandra
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Handbook of research on e-business standards and protocols ; Vol. 1
1
International journal of business information systems : IJBIS
1
International journal on media management : JMM
1
Journal of marketing theory and practice : JMTP
1
Praxis der Personalisierung im Handel : mit zeitgemäßen E-Commerce-Konzepten Umsatz und Kundenwert steigern
1
Strategic and pragmatic e-business : implications for future business practices
1
Technological challenges and management : matching human and business needs
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ECONIS (ZBW)
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1
Capturing marketing practices for harnessing value-in-use
Hartwig, Kea
;
Jacob, Frank
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10013358761
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2
Antecedents and consequences to app engagement among young consumers in India
Roy, Souvik
;
Mandal, Santanu
- In:
International journal of business information systems : …
33
(
2020
)
3
,
pp. 337-359
Persistent link: https://www.econbiz.de/10012199310
Saved in:
3
Disruptive marketing communication for customer engagement. the new frontiers of mobile instant messaging
Marino, Vittoria
;
Lo Presti, Letizia
- In:
International journal on media management : JMM
21
(
2019
)
1
,
pp. 3-23
Persistent link: https://www.econbiz.de/10012201718
Saved in:
4
Ein Reifegradmodell für die Personalisierung im E-Commerce
Schieder, Christian
;
Blaser, Fabian
- In:
Praxis der Personalisierung im Handel : mit …
,
(pp. 47-69)
.
2017
Persistent link: https://www.econbiz.de/10011737206
Saved in:
5
Enhancing online fashion retail : the quest for the perfect fit
Vecchi, Alessandra
;
Peng, Fanke
;
Al-Sayegh, Mouhannad
; …
- In:
Technological challenges and management : matching …
,
(pp. 125-144)
.
2016
Persistent link: https://www.econbiz.de/10011476984
Saved in:
6
How semantic Web technologies can support the mediation between supply and demand in the ICT market : the case of Customer Relationship Management
Goy, Anna
;
Magro, Diego
-
2012
Persistent link: https://www.econbiz.de/10009526180
Saved in:
7
Improving the shopping experience in B2C e-commerce systems using rich Internet applications
Alor-Hernandez, Giner
;
Hernandez-Carrillo, Victor Manuel
; …
- In:
Strategic and pragmatic e-business : implications for …
,
(pp. 72-99)
.
2012
Persistent link: https://www.econbiz.de/10009692062
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