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Print advertising
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Printwerbung
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Theorie
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Theory
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Presseverlag
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Advertising effects
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Advertising industry
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CORE discussion paper : DP
Journal of advertising research
18
International journal of advertising : the quarterly review of marketing communications
15
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of business research : JBR
12
Journal of current issues and research in advertising : JCIRA
12
Journal of marketing communications
11
The journal of media economics
10
Working paper / National Bureau of Economic Research, Inc.
9
Journal of international consumer marketing
8
Journal of promotion management : JPM
8
NBER working paper series
8
European journal of marketing : EJM
7
NBER Working Paper
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
6
History of retailing and consumption
6
Journal of marketing research : JMR
6
SpringerLink / Bücher
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
Journal of global marketing
4
Journal of media business studies
4
Services marketing quarterly
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
4
Working paper
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ZEW discussion papers
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American economic journal : a journal of the American Economic Association
3
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
3
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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International advertising and communication : current insights and empirical findings
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International journal of advertising : the review of marketing communications
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International marketing review
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JMM : the international journal on media management
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Journal of business & economics research
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Journal of business ethics : JOBE
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of fashion marketing and management
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Konsum und Verhalten
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing : ZFP ; journal of research and management
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Attitudes toward advertising and price competition in the press industry
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001672402
Saved in:
2
Network effects in the press and advertising industries
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001732849
Saved in:
3
Does press advertising foster the "pensée unique"?
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2000
Persistent link: https://www.econbiz.de/10001461707
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