//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Werbeplanung"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Mediensektor"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Anzeigenblatt"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Werbeplanung
Mediensektor
Print advertising
3
Printwerbung
3
Advertising
2
Internet marketing
2
Online-Marketing
2
Werbung
2
Advertising planning
1
Competition
1
Consumer behaviour
1
Deutschland
1
Germany
1
Internet
1
Internet complementarity
1
Konsumentenverhalten
1
Market structure
1
Marktstruktur
1
Media industries
1
Media usage
1
Mediennutzung
1
Network economics
1
Netzwerkökonomik
1
Newspaper
1
Operations Research
1
Operations research
1
Product differentiation
1
Produktdifferenzierung
1
Sales promotion
1
Target group
1
Verkaufsförderung
1
Welfare analysis
1
Wettbewerb
1
Wohlfahrtsanalyse
1
Zeitung
1
Zielgruppe
1
advertising
1
advertising rates
1
magazines
1
matching
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Athey, Susan
1
Calvano, Emilio
1
Chandra, Ambarish
1
Gans, Joshua
1
Kaiser, Ulrich
1
Published in...
All
Management science : journal of the Institute for Operations Research and the Management Sciences
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
CIE discussion papers
1
Forum Kommunikation und Medien
1
Globale Krise der Medienwirtschaft? : Dimensionen, Ursachen und Folgen ; [Tagung "Globale Krise der Medienwirtschaft?" der Fachgruppe Medienökonomie der Deutschen Gesellschaft für Publizistik und Kommunikationswissenschaft im Dezember 2004 in Stuttgart]
1
Info: die Zeitschriften des Axel-Springer-Verlages
1
Instant success series
1
International journal of economic research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of consumer behaviour : an international research review
1
Journal of media business studies
1
Konsum und Verhalten
1
Promotional culture and convergence : markets, methods, media
1
Que sais-je?
1
Schriften zur Medienwirtschaft und zum Medienmanagement
1
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
1
The journal of industrial economics
1
ZEW discussion papers
1
Zukunft der Zeitung
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The impact of consumer multi-homing on advertising markets and media competition
Athey, Susan
;
Calvano, Emilio
;
Gans, Joshua
- In:
Management science : journal of the Institute for …
64
(
2018
)
4
,
pp. 1574-1590
Persistent link: https://www.econbiz.de/10011855634
Saved in:
2
Targeted advertising in magazine markets and the advent of the Internet
Chandra, Ambarish
;
Kaiser, Ulrich
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->