Abodeeb, Jamila; Wilson, Erica; Moyle, Brent - In: International Journal of Culture, Tourism and … 9 (2015) 1, pp. 6-21
Purpose – This paper aims to explore how destination image can be shaped, created and crafted, from an induced-source, supply-side perspective to better cater to Arab visitors, drawing on empirical research conducted on the Gold Coast, Australia. Design/methodology/approach – Two sequential...