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~type_genre:"Working Paper"
~person:"Jentschke, Mirjam"
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Jentschke, Mirjam
Burmann, Christoph
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Praktische Erkenntnisse zum innengerichteten Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
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Jentschke, Mirjam
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2011
Persistent link: https://www.econbiz.de/10009665173
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