Chiara, Faggiolani; Fabio, Severino - In: Economia della Cultura (2012) 3, pp. 341-352
This work wants to show the methodology and results about a survey madein 2011 on the real and potential audience of the archaeological site La Banditacciaand the Archaeological Museum of Cerveteri (Rome's area). They wereobject of a marketing institutional plan inside the big one «Distretto...