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type_genre:"Fallstudie"
~subject:"Brand management"
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Architectural branding : understanding and measuring its relevance for brand communication
Raffelt, Ursula
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2012
Persistent link: https://www.econbiz.de/10009743222
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Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Mes...
Herbrand, Nicolai Oliver
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contributor
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2008
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1. Aufl
Persistent link: https://www.econbiz.de/10003719490
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