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type_genre:"Fallstudie"
~subject:"Brand management"
~type_genre:"Thesis"
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Search: subject_exact:"Architektur"
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Open Brands : Effekte nutzergenerierter Markenbotschaften auf die Markenwahrnehmung
Göbel, Fabian
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2013
Persistent link: https://www.econbiz.de/10009735582
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2
Architectural branding : understanding and measuring its relevance for brand communication
Raffelt, Ursula
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2012
Persistent link: https://www.econbiz.de/10009743222
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3
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Mes...
Herbrand, Nicolai Oliver
(
contributor
)
-
2008
-
1. Aufl
Persistent link: https://www.econbiz.de/10003719490
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4
Markenarchitektur in der Konsumwelt : Branding zur Distinktion
Bracklow, Anne
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2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002475262
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