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subject:"Event marketing"
~isPartOf:"Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten"
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Event marketing
Advertising music
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Aromastoff
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Behaviour
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Consumer behaviour
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Duftstoff
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Einzelhandel
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Erlebnismarketing
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Event-Marketing
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Flavour
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Handelsforschung
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Konsumentenverhalten
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Ladengeschäft
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Ladengestaltung
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Multimodales System
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Musikerlebnis
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Point of sale
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Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
Gabler Edition Wissenschaft: Forschungsgruppe Konsum und Verhalten
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Multimodale Erlebnisvermittlung am Point of Sale : eine verhaltenswissenschaftliche Analyse unter besonderer Berücksichtigung der Wirkungen von Musik und Duft
Salzmann, Ralph
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2007
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1. Aufl.
Persistent link: https://www.econbiz.de/10003527950
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