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Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
2
Arts and the market
1
Arts marketing : an international journal ; AM
1
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
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ECONIS (ZBW)
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1
The effect of performance quality and customer education on attitudinal loyalty : a cross-country study of opera festival attendees
Vigolo, Vania
;
Bonfanti, Angelo
;
Brunetti, Federico
- In:
Nonprofit and voluntary sector quarterly : journal of …
48
(
2019
)
6
,
pp. 1272-1295
Persistent link: https://www.econbiz.de/10012121921
Saved in:
2
eWOM in the performing arts : exploratory insights for the marketing of theaters
Hausmann, Andrea
;
Poellmann, Lorenz
- In:
Arts and the market
6
(
2016
)
1
,
pp. 111-123
Persistent link: https://www.econbiz.de/10011580974
Saved in:
3
"Mein Theater, deshalb hänge ich mich hier richtig rein" : Markenzuneigung als Determinante von intensivem Besucherverhalten in Kulturinstitutionen
Baumgarth, Carsten
-
2014
Persistent link: https://www.econbiz.de/10010478332
Saved in:
4
Status-Quo der Markenführung von Bühnen und Museen im deutschsprachigen Raum
Schmidt, Holger J.
-
2014
Persistent link: https://www.econbiz.de/10010478353
Saved in:
5
"A big part of my life": a qualitative study of the impact of theatre
Walmsley, Ben
- In:
Arts marketing : an international journal ; AM
3
(
2013
)
1
,
pp. 73-87
Persistent link: https://www.econbiz.de/10009763645
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