Goodwin Jr., Harold L.; Holcomb, Rodney B.; Rister, M. … - In: Journal of Agricultural and Applied Economics 28 (1996) 02
Product placement survey data for 192 Asian-American households in Houston were used to analyze the value of rice quality attributes via the Consumer Goods Characteristics model (CGCM). Five rice varieties were used for this study: domestic Lemont, Jasmine 85, Toro II, and two different Thai...