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~person:"Hildebrandt, Lutz"
~subject:"Sales promotion"
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The impact of promotions on consumer choices and preferences in out-of-stock situations
Diels, Jana Luisa
;
Wiebach, Nicole
;
Hildebrandt, Lutz
- In:
Journal of retailing and consumer services
20
(
2013
)
6
,
pp. 587-598
Persistent link: https://www.econbiz.de/10010128296
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