//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Phau, Ian"
~person:"McCarthy, Michael S."
~isPartOf:"The journal of brand management : an international journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Attention economy"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
2
Konsumentenverhalten
2
Perception
2
Wahrnehmung
2
Brand
1
Brand extension
1
Brand image
1
Experiment
1
Gender
1
Geschlecht
1
Markenartikel
1
Markenimage
1
Markentransfer
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Phau, Ian
McCarthy, Michael S.
Moss, Gloria
2
Borges, Adilson
1
Christodoulides, George
1
Cyr, Dianne J.
1
Dash, Satyabhushan
1
Felix, Reto
1
Hamilton, Colin
1
Kumar, Deepak S.
1
Lau, Kong Cheen
1
Li, Ching Hsing
1
Malhotra, Naresh K.
1
Michaelidou, Nina
1
Mishra, Abhishek
1
Moss, Gloria A.
1
Neave, Nick
1
Oakenfull, Gillian K.
1
Purani, Keyoor
1
Schnurr, Benedikt
1
Stach, Jens
1
Vinitha, V.U.
1
Wylie, Bill
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
Journal of fashion marketing and management
2
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Tourism review : the official journal of the AIEST
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Examining the realtionship between brand usage and brand knowledge structures
Oakenfull, Gillian K.
;
McCarthy, Michael S.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
4
,
pp. 279-288
Persistent link: https://www.econbiz.de/10003944863
Saved in:
2
Impact of gender on perceptual fit evaluation for prestige brands
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 354-367
Persistent link: https://www.econbiz.de/10003971189
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->