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Measurement and research methods in international marketing
3
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A multicountry advertising research framework : lessons learned from testing global consumer culture positioning
Okazaki, Shintaro
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Measurement and research methods in international marketing
,
(pp. 73-96)
.
2011
Persistent link: https://www.econbiz.de/10009377923
Saved in:
2
The role of response formats on extreme response style : a case of Likert-type vs. semantic differential scales
Rocereto, Joseph F.
;
Puzakova, Marina
;
Anderson, Rolph E.
; …
- In:
Measurement and research methods in international marketing
,
(pp. 53-71)
.
2011
Persistent link: https://www.econbiz.de/10009377924
Saved in:
3
Using formative measures in international marketing models : a cautionary tale using consumer animosity as an example
Diamantopoulos, Adamantios
;
Riefler, Petra
- In:
Measurement and research methods in international marketing
,
(pp. 11-30)
.
2011
Persistent link: https://www.econbiz.de/10009377931
Saved in:
4
Diffusion of measurement invariance assessment in cross-national empirical marketing research: perspectives from the literature and a survey of researchers
He, Yi
;
Merz, Michael A.
;
Alden, Dana
- In:
Journal of international marketing
16
(
2008
)
2
,
pp. 64-83
Persistent link: https://www.econbiz.de/10003735796
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