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person:"Hofe, Klaus G."
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Hofe, Klaus G.
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Roadblock advertising in the digital context : does paying to limit competing messages pay off?
Parida, Biswajita
;
Taylor, Charles Raymond
;
Abhishek
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013435303
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2
Public opinion towards digital billboards in the United States : an analysis of recent polls
Taylor, Charles Raymond
;
Franke, George R.
- In:
Breaking new ground in theory and practice
,
(pp. 375-394)
.
2011
Persistent link: https://www.econbiz.de/10009380999
Saved in:
3
Creativ collection Außenwerbung : ¬das große Informationswerk über alle Fragen der Außenwerbung
Hofe, Klaus G.
(
contributor
);
Lindenberg, Saskia
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10004598596
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