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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
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Akustische Markenführung und die digitale Revolution
Bernays, Lukas
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Audio-Branding : Entwicklung, Anwendung, Wirkung …
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(pp. 160-171)
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2007
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