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~subject:"Wahrnehmung"
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Wahrnehmung
Advertising music
118
Werbemusik
118
Brand management
50
Markenführung
50
Consumer behaviour
37
Konsumentenverhalten
37
Werbewirkung
36
Advertising effects
34
Musik
20
Brand image
19
Markenimage
19
Music
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Akustische Markenführung
18
Advertising
16
Music industry
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Musikwirtschaft
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9
Markenartikel
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6
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6
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6
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Firmenimage
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Choi, Beomjoon
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Lee, Kyogu
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Lowe, Michael L.
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Melzner, Johann
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Asia Pacific journal of marketing and logistics
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
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ECONIS (ZBW)
6
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1
The sound of music : the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann
;
Raghubir, Priya
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 932-949
Persistent link: https://www.econbiz.de/10014384292
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2
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
3
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
4
Acoustic influences on consumer behavior : empirical studies on the effects of in-store music and product sound
Knöferle, Klemens Michael
-
2011
Persistent link: https://www.econbiz.de/10009540671
Saved in:
5
Corporate sound : Identifikation wahrgenommener akustischer Dimensionen in der Markenführung
Götz, Stephanie
-
2011
Persistent link: https://www.econbiz.de/10008859248
Saved in:
6
Verpackungen multisensuell stimmig gestalten : mit Klang und Duft Mehrwert erzielen
Vaih-Baur, Christina
- In:
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
,
(pp. 131-147)
.
2010
Persistent link: https://www.econbiz.de/10011388027
Saved in:
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