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isPartOf:"Journal of retailing"
~isPartOf:"Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Advertising music
2
Consumer behaviour
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Werbemusik
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Brand management
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Einzelhandel
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Journal of retailing
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
Marketing letters : a journal of research in marketing
3
The journal of consumer marketing
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Journal of consumer behaviour : an international research review
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Journal of marketing communications
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Journal of retailing and consumer services
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The international review of retail, distribution and consumer research
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The journal of product & brand management
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Asia Pacific journal of marketing and logistics
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European journal of marketing
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Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
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International journal of advertising : the review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
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Journal of international consumer marketing
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Journal of management analytics
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The journal of applied business research
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Wirkungen akustischer Reize in der Markenkommunikation
Esch, Franz-Rudolf
;
Roth, Simone
;
Strödter, Kristina
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 755-773)
.
2009
Persistent link: https://www.econbiz.de/10003766171
Saved in:
2
The role of pleasant music in servicescapes: a test of the dual model of environmental perception
Morin, Sylvie
;
Dubé, Laurette
;
Chebat, Jean-Charles
- In:
Journal of retailing
83
(
2007
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10003438292
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