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subject:"Sales promotion"
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Search: subject_exact:"Audio branding"
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Sales promotion
Advertising music
118
Werbemusik
118
Brand management
50
Markenführung
50
Consumer behaviour
37
Konsumentenverhalten
37
Werbewirkung
36
Advertising effects
34
Musik
20
Brand image
19
Markenimage
19
Music
19
Akustische Markenführung
18
Advertising
16
Music industry
15
Musikwirtschaft
15
Werbung
15
Deutschland
12
Germany
12
Brand
9
Markenartikel
9
Emotion
8
Einzelhandel
7
Europa
6
Europe
6
Hörfunkwerbung
6
Internet marketing
6
Online-Marketing
6
Perception
6
Radio advertising
6
Wahrnehmung
6
Corporate reputation
5
Fernsehwerbung
5
Firmenimage
5
Ladengestaltung
5
Retail trade
5
Store design
5
Television advertising
5
USA
5
United States
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Areni, Charles Scott
1
Ferreira, Diogo Conque Seco
1
Herrmann, Andreas
1
Knoferle, Klemens M.
1
Landwehr, Jan Rüdiger
1
Miller, Rohan
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Oliveira-Castro, Jorge Mendes
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Spangenberg, Eric R.
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Journal of marketing communications
1
Marketing letters : a journal of research in marketing
1
The service industries journal
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ECONIS (ZBW)
3
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It is all in the mix : the interactive effect of music tempo and mode on in-store sales
Knoferle, Klemens M.
;
Spangenberg, Eric R.
;
Herrmann, …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 325-337
Persistent link: https://www.econbiz.de/10009530700
Saved in:
2
Sales effects of in-store radio advertising
Areni, Charles Scott
;
Miller, Rohan
- In:
Journal of marketing communications
18
(
2012
)
4
,
pp. 285-295
Persistent link: https://www.econbiz.de/10009627460
Saved in:
3
Effects of background music on consumer behaviour : behavioural account of the consumer setting
Ferreira, Diogo Conque Seco
;
Oliveira-Castro, Jorge Mendes
- In:
The service industries journal
31
(
2011
)
15/16
,
pp. 2577-2591
Persistent link: https://www.econbiz.de/10009413568
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