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subject:"Verkaufsförderung"
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Verkaufsförderung
Advertising music
116
Werbemusik
116
Brand management
48
Markenführung
48
Consumer behaviour
35
Konsumentenverhalten
35
Werbewirkung
34
Advertising effects
32
Akustische Markenführung
18
Brand image
18
Markenimage
18
Musik
18
Music
17
Music industry
14
Musikwirtschaft
14
Advertising
13
Werbung
13
Deutschland
12
Germany
12
Brand
8
Markenartikel
8
Einzelhandel
7
Emotion
7
Europa
6
Europe
6
Hörfunkwerbung
6
Perception
6
Radio advertising
6
Wahrnehmung
6
Corporate reputation
5
Fernsehwerbung
5
Firmenimage
5
Ladengestaltung
5
Retail trade
5
Store design
5
Television advertising
5
USA
5
United States
5
Aromastoff
4
Empirical method
4
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English
3
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Areni, Charles Scott
1
Ferreira, Diogo Conque Seco
1
Herrmann, Andreas
1
Knoferle, Klemens M.
1
Landwehr, Jan Rüdiger
1
Miller, Rohan
1
Oliveira-Castro, Jorge Mendes
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Spangenberg, Eric R.
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Journal of marketing communications
1
Marketing letters : a journal of research in marketing
1
The service industries journal
1
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ECONIS (ZBW)
3
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1
Sales effects of in-store radio advertising
Areni, Charles Scott
;
Miller, Rohan
- In:
Journal of marketing communications
18
(
2012
)
4
,
pp. 285-295
Persistent link: https://www.econbiz.de/10009627460
Saved in:
2
It is all in the mix : the interactive effect of music tempo and mode on in-store sales
Knoferle, Klemens M.
;
Spangenberg, Eric R.
;
Herrmann, …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 325-337
Persistent link: https://www.econbiz.de/10009530700
Saved in:
3
Effects of background music on consumer behaviour : behavioural account of the consumer setting
Ferreira, Diogo Conque Seco
;
Oliveira-Castro, Jorge Mendes
- In:
The service industries journal
31
(
2011
)
15/16
,
pp. 2577-2591
Persistent link: https://www.econbiz.de/10009413568
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