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~isPartOf:"The right to tell : the role of mass media in economic development /The World Bank"
~isPartOf:"Journal of marketing communications"
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Search: subject_exact:"Audiovisuelle Medien"
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The right to tell : the role of mass media in economic development /The World Bank
Journal of marketing communications
Journal of media business studies
39
The handbook of political economy of communications
25
CESifo working papers
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Discussion papers / CEPR
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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Technological forecasting & social change : an international journal
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Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
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Political economies of the media : the transformation of the global media industries
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Young consumers : insight and ideas for responsible marketers
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Media Governance in Europa : Regulierung - Partizipation - Mitbestimmung ; [internationales Symposion im Juni 2009 in Hamburg unter dem Titel Media goverance in Europe - regulation, participation, codetermination]
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1
The impact of sequential versus simultaneous media exposure on online advertising effectiveness
Theodorakioglou, Fotini
;
Hatzithomas, Leonidas
; …
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 101-117
Persistent link: https://www.econbiz.de/10014232457
Saved in:
2
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
3
Media preferences among young consumers in Bangladesh : a multidimensional approach
Chowdhury, Tamgid Ahmed
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 486-505
Persistent link: https://www.econbiz.de/10011880795
Saved in:
4
The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case
Pace, Stefano
;
Balboni, Bernardo
;
Gistri, Giacomo
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
Saved in:
5
An analysis of media violence in commercials aired during the telecasts of sports events
Cheong, Yunjae
;
Combs, Justin
- In:
Journal of marketing communications
22
(
2016
)
6
,
pp. 602-625
Persistent link: https://www.econbiz.de/10011613215
Saved in:
6
Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 85-101
Persistent link: https://www.econbiz.de/10003881169
Saved in:
7
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 139-155
Persistent link: https://www.econbiz.de/10003881211
Saved in:
8
IMC : has anything really changed? ; a new perspective on an old definition
Luck, Edwina
;
Moffatt, Jennifer
- In:
Journal of marketing communications
15
(
2009
)
5
,
pp. 311-325
Persistent link: https://www.econbiz.de/10003923340
Saved in:
9
Transparency in government
Stiglitz, Joseph E.
- In:
The right to tell : the role of mass media in economic …
,
(pp. 27-44)
.
2002
Persistent link: https://www.econbiz.de/10001715477
Saved in:
10
Mass media and political accountability
Besley, Timothy
;
Burgess, Robin
;
Prat, Andrea
- In:
The right to tell : the role of mass media in economic …
,
(pp. 45-60)
.
2002
Persistent link: https://www.econbiz.de/10001715480
Saved in:
11
The media and markets in the United States
Herman, Edward S.
- In:
The right to tell : the role of mass media in economic …
,
(pp. 61-81)
.
2002
Persistent link: https://www.econbiz.de/10001715481
Saved in:
12
Irrational exuberance in the media
Shiller, Robert J.
- In:
The right to tell : the role of mass media in economic …
,
(pp. 83-93)
.
2002
Persistent link: https://www.econbiz.de/10001715482
Saved in:
13
Distributing news and political influence
Strömberg, David
- In:
The right to tell : the role of mass media in economic …
,
(pp. 95-106)
.
2002
Persistent link: https://www.econbiz.de/10001715483
Saved in:
14
The corporate governance role of the media
Dyck, Alexander
;
Zingales, Luigi
- In:
The right to tell : the role of mass media in economic …
,
(pp. 107-137)
.
2002
Persistent link: https://www.econbiz.de/10001715484
Saved in:
15
Media as industry : economic foundations of mass communications
Owen, Bruce M.
- In:
The right to tell : the role of mass media in economic …
,
(pp. 167-185)
.
2002
Persistent link: https://www.econbiz.de/10001715489
Saved in:
16
The media and access to information in Thailand
Chongkittavorn, Kavi
- In:
The right to tell : the role of mass media in economic …
,
(pp. 255-265)
.
2002
Persistent link: https://www.econbiz.de/10001715496
Saved in:
17
The media and development in Bangladesh
Anam, Mahfuz
- In:
The right to tell : the role of mass media in economic …
,
(pp. 267-274)
.
2002
Persistent link: https://www.econbiz.de/10001715497
Saved in:
18
The role of the media in Zimbabwe
Chavunduka, Mark G.
- In:
The right to tell : the role of mass media in economic …
,
(pp. 281-290)
.
2002
Persistent link: https://www.econbiz.de/10001715501
Saved in:
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