//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Ausgaben"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
3
Ausgaben
3
Expenditure
3
Werbung
3
Börsenkurs
2
Share price
2
1969-2008
1
Business cycle
1
Contingency theory
1
Firm value
1
Gewinn
1
Immaterielle Werte
1
Industrial research
1
Industrieforschung
1
Intangible assets
1
Konjunktur
1
Kontingenztheorie
1
Marketing
1
Profit
1
Salespeople
1
Signalling
1
USA
1
United States
1
Unternehmenswert
1
Verkaufspersonal
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Hanssens, Dominique M.
1
Joshi, Amit
1
Kim, Min Chung
1
Lilien, Gary L.
1
McAlister, Leigh
1
Sridhar, Shrihari
1
Srinivasan, Raji
1
more ...
less ...
Published in...
All
Journal of marketing
Ifo Schnelldienst
15
Working paper / National Bureau of Economic Research, Inc.
8
NBER working paper series
6
ifo Schnelldienst
6
NBER Working Paper
5
Discussion paper
4
Health economics
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of advertising research
4
WIFO working papers
4
Yearbook of labour statistics
4
Advances in applied microeconomics : a research annual
3
Bulletin of labour statistics
3
Contemporary accounting research : a journal of the Canadian Academic Accounting Association
3
Discussion paper / Centre for Economic Policy Research
3
Diskussionsbeiträge aus dem Institut für Ausländisches und Internationales Finanz- und Steuerwesen
3
Hefte zur internationalen Besteuerung
3
IFS working paper
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Schriftenreihe / Dwif München
3
Accounting and business research : a research quarterly publ. by the Inst. of Chartered Accountants in England and Wales
2
Arbeitspapier / Universität Leipzig, Wirtschaftswissenschaftliche Fakultät, Institut für Öffentliche Finanzen und Public Management, Finanzwissenschaft
2
Atlantic economic journal : AEJ
2
CESifo DICE Report
2
CESifo Forum
2
Determinants of investor behavior
2
Eurostat / Themenkreis 3, Bevölkerung und soziale Bedingungen
2
Gesundheits- und Sozialpolitik : Zeitschrift für das gesamte Gesundheitswesen
2
HWWA discussion paper
2
Hohenheimer volkswirtschaftliche Schriften
2
IFM-Materialien
2
IFS Working Papers
2
International review of law and economics
2
Journal of public economic theory
2
Marketing nach Maß : von der Vielfalt profitieren
2
National Institute economic review
2
Policy research working paper : WPS
2
Schriften zum Genossenschaftswesen und zur öffentlichen Wirtschaft
2
Schriftenreihe Das Recht der Wirtschaft : Steuer- und Rechtsfragen in Kurzberichten
2
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Should firms spend more on research and development and advertising during recessions?
Srinivasan, Raji
;
Lilien, Gary L.
;
Sridhar, Shrihari
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 49-65
Persistent link: https://www.econbiz.de/10009160719
Saved in:
2
Stock market reaction to unexpected growth in marketing expenditure : negative for sales force, contingent on spending level for advertising
Kim, Min Chung
;
McAlister, Leigh
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 68-85
Persistent link: https://www.econbiz.de/10009270908
Saved in:
3
The direct and indirect effects of advertising spending on firm value
Joshi, Amit
;
Hanssens, Dominique M.
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10003940505
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->