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Taylor, Charles Raymond
Sarstedt, Marko
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Measurement and research methods in international marketing
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ECONIS (ZBW)
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The state of methodological practice in international marketing research
Taylor, Charles Raymond
;
Bowen, C. Luke
;
Bang, Hae-kyong
- In:
Measurement and research methods in international marketing
,
(pp. 143-167)
.
2011
Persistent link: https://www.econbiz.de/10009377915
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Introduction: measurement and research methods in international marketing
Sarstedt, Marko
;
Schwaiger, Manfred
;
Taylor, Charles Raymond
- In:
Measurement and research methods in international marketing
,
(pp. 3-7)
.
2011
Persistent link: https://www.econbiz.de/10009377935
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