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~isPartOf:"Journal of vacation marketing : an international journal"
~person:"Kinley, Tammy R."
~subject:"movie-viewing behavior"
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movie-viewing behavior
Bollywood
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Destination management
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Destinationsmanagement
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Holiday behaviour
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India
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Indian tourists
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Indien
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International tourism
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Internationaler Tourismus
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SEM
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Structural equation model
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Strukturgleichungsmodell
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Tourism
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Tourism destination
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Tourism marketing
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Tourismus
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destination image
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tourism motivation
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tourist behaviors
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Dutta, Kirti
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Spears, Daniel L.
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Journal of vacation marketing : an international journal
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Using structural equation modeling to understand the impact of Bollywood movies on destination image, tourist activity, and purchasing behavior of Indians
Josiam, Bharath M.
;
Spears, Daniel L.
;
Pookulangara, …
- In:
Journal of vacation marketing : an international journal
21
(
2015
)
3
,
pp. 251-261
Persistent link: https://www.econbiz.de/10011403675
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