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~isPartOf:"The journal of brand management : an international journal"
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Brand management
12
Credibility
12
Glaubwürdigkeit
12
Markenführung
12
Consumer behaviour
8
Konsumentenverhalten
8
Brand image
7
Markenimage
7
Authenticity
5
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Brand authenticity
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Authenticity gap
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Brand activism
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Celebrity endorsement
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Celebrity responsibility
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Ilicic, Jasmina
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An, Jake
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Diem Khac Xuan Do
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Podnar, Klement
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Sung, Billy
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Tran Ha Minh Quan
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Webster, Cynthia M.
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The journal of brand management : an international journal
NBER working paper series
86
Working paper / National Bureau of Economic Research, Inc.
81
NBER Working Paper
79
Discussion paper / Centre for Economic Policy Research
61
IMF working papers
54
Journal of business ethics : JOBE
45
IMF working paper
44
Journal of business research : JBR
41
Tourism management : research, policies, practice
37
Journal of monetary economics
27
Journal of money, credit and banking : JMCB
27
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
27
International journal of hospitality management
25
Journal of retailing and consumer services
25
Leadership
25
Authentic leadership : clashes, convergences, and coalescences
23
Economics letters
22
Insurance / Mathematics & economics
22
Europäische Hochschulschriften / 5
21
Leadership & organization development journal
21
Open economies review
21
Journal of economic dynamics & control
19
The economic journal : the journal of the Royal Economic Society
19
Economic modelling
18
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
Journal of travel and tourism marketing
17
Applied economics
16
European economic review : EER
16
Journal of international economics
16
Journal of macroeconomics
15
Journal of promotion management : innovations in planning and applied research
15
Revue économique : revue bimestrielle
15
Working paper series / European Central Bank
15
CESifo working papers
14
Discussion paper / Tinbergen Institute
14
European journal of political economy
14
Journal of development economics
14
Psychology & marketing
14
Working paper
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1
Brands and activism : ecosystem and paradoxes
Podnar, Klement
;
Golob, Urša
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 95-107
Persistent link: https://www.econbiz.de/10014511506
Saved in:
2
What makes a corporate heritage brand authentic for consumers? : a semiotic approach
Rindell, Anne
;
Santos, Fernando Pinto
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 545-558
Persistent link: https://www.econbiz.de/10012601216
Saved in:
3
The effect of a green brand story on perceived brand authenticity and brand trust : the role of narrative rhetoric
Huang, Chaohua
;
Guo, Rui
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 60-76
Persistent link: https://www.econbiz.de/10012433579
Saved in:
4
Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
5
Conceptualizing and researching personal branding effects on the employability
Khedher, Manel
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 99-109
Persistent link: https://www.econbiz.de/10012060049
Saved in:
6
Turning brand credibility into positive word-of-mouth : integrating the signaling and social identity perspectives
An, Jake
;
Diem Khac Xuan Do
;
Ngo, Liem Viet
;
Tran Ha …
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 157-175
Persistent link: https://www.econbiz.de/10012060056
Saved in:
7
Gotta catch 'em all : invigorating Pokémon through an innovative brand extension
Butcher, Luke
;
Sung, Billy
;
Raynes-Goldie, Kate
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 227-239
Persistent link: https://www.econbiz.de/10012060063
Saved in:
8
Unpacking the authenticity gap in corporate social responsibility : lessons learned from Levi's "Go Forth Braddock" campaign
Samuel, Anthony
;
Taylor, Dan
;
White, Gareth R. T.
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 53-67
Persistent link: https://www.econbiz.de/10011875613
Saved in:
9
Does brand authenticity alleviate the effect of brand scandals?
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 322-336
Persistent link: https://www.econbiz.de/10011885018
Saved in:
10
Certification and authentication of brand value propositions
Starr, Richard G., Jr.
;
Brodie, Roderick J.
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 716-731
Persistent link: https://www.econbiz.de/10011625293
Saved in:
11
The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation
Dwivedi, Abhishek
;
McDonald, Robert E.
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 559-578
Persistent link: https://www.econbiz.de/10010462632
Saved in:
12
Investigating consumer-brand relational authenticity
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 342-363
Persistent link: https://www.econbiz.de/10010362914
Saved in:
13
Is this Shangri-La? : the case for authenticity in the Chinese and Indian hospitality industry
Atwal, Glyn
;
Williams, Alistair
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 405-413
Persistent link: https://www.econbiz.de/10009511234
Saved in:
14
Authenticity: further theoretical and practical development
Gundlach, Hugh
;
Neville, Benjamin
- In:
The journal of brand management : an international journal
19
(
2011/12
)
6
,
pp. 484-499
Persistent link: https://www.econbiz.de/10009528853
Saved in:
15
Corporate heritage brands and the precepts of corporate heritage brand management : insights from the British Monarchy on the eve of the royal wedding of Prince William (April 2011...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
8
,
pp. 517-544
Persistent link: https://www.econbiz.de/10009233014
Saved in:
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