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~isPartOf:"The journal of brand management : an international journal"
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Brand management
12
Credibility
12
Glaubwürdigkeit
12
Markenführung
12
Consumer behaviour
8
Konsumentenverhalten
8
Brand image
7
Markenimage
7
Authenticity
5
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Markenartikel
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Brand authenticity
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Markenarchitektur
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Authenticity gap
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Brand activism
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Brand credibility
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Celebrity endorsement
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Celebrity responsibility
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Celebrity-Werbung
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China
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Ilicic, Jasmina
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An, Jake
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Atwal, Glyn
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Balmer, John M. T.
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Brodie, Roderick J.
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Butcher, Luke
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Diem Khac Xuan Do
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Dwivedi, Abhishek
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Gundlach, Hugh
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Guo, Rui
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McDonald, Robert E.
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Neville, Benjamin
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Ngo, Liem Viet
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Norris, Matthew
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Podnar, Klement
1
Raynes-Goldie, Kate
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Rindell, Anne
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Samuel, Anthony
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Sung, Billy
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Taylor, Dan
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Tran Ha Minh Quan
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Webster, Cynthia M.
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The journal of brand management : an international journal
NBER working paper series
87
Working paper / National Bureau of Economic Research, Inc.
81
NBER Working Paper
79
Discussion paper / Centre for Economic Policy Research
61
IMF working papers
52
Journal of business ethics : JOBE
45
Journal of business research : JBR
45
IMF working paper
44
Tourism management : research, policies, practice
38
Journal of monetary economics
27
Journal of money, credit and banking : JMCB
27
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
27
International journal of hospitality management
25
Journal of retailing and consumer services
25
Leadership
25
Authentic leadership : clashes, convergences, and coalescences
23
Economics letters
22
Insurance / Mathematics & economics
22
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
22
Leadership & organization development journal
22
Europäische Hochschulschriften / 5
21
Open economies review
21
Journal of economic dynamics & control
19
The economic journal : the journal of the Royal Economic Society
19
Economic modelling
18
Journal of travel and tourism marketing
17
Working paper
17
Applied economics
16
CESifo working papers
16
European economic review : EER
16
Journal of international economics
16
Journal of promotion management : innovations in planning and applied research
16
Psychology & marketing
16
Journal of macroeconomics
15
Revue économique : revue bimestrielle
15
Working paper series / European Central Bank
15
Discussion paper
14
Discussion paper / Tinbergen Institute
14
European journal of political economy
14
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ECONIS (ZBW)
15
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15
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1
Brands and activism : ecosystem and paradoxes
Podnar, Klement
;
Golob, Urša
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 95-107
Persistent link: https://www.econbiz.de/10014511506
Saved in:
2
What makes a corporate heritage brand authentic for consumers? : a semiotic approach
Rindell, Anne
;
Santos, Fernando Pinto
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 545-558
Persistent link: https://www.econbiz.de/10012601216
Saved in:
3
The effect of a green brand story on perceived brand authenticity and brand trust : the role of narrative rhetoric
Huang, Chaohua
;
Guo, Rui
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 60-76
Persistent link: https://www.econbiz.de/10012433579
Saved in:
4
Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
5
Conceptualizing and researching personal branding effects on the employability
Khedher, Manel
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 99-109
Persistent link: https://www.econbiz.de/10012060049
Saved in:
6
Turning brand credibility into positive word-of-mouth : integrating the signaling and social identity perspectives
An, Jake
;
Diem Khac Xuan Do
;
Ngo, Liem Viet
;
Tran Ha …
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 157-175
Persistent link: https://www.econbiz.de/10012060056
Saved in:
7
Gotta catch 'em all : invigorating Pokémon through an innovative brand extension
Butcher, Luke
;
Sung, Billy
;
Raynes-Goldie, Kate
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 227-239
Persistent link: https://www.econbiz.de/10012060063
Saved in:
8
Unpacking the authenticity gap in corporate social responsibility : lessons learned from Levi's "Go Forth Braddock" campaign
Samuel, Anthony
;
Taylor, Dan
;
White, Gareth R. T.
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 53-67
Persistent link: https://www.econbiz.de/10011875613
Saved in:
9
Does brand authenticity alleviate the effect of brand scandals?
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 322-336
Persistent link: https://www.econbiz.de/10011885018
Saved in:
10
Certification and authentication of brand value propositions
Starr, Richard G., Jr.
;
Brodie, Roderick J.
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 716-731
Persistent link: https://www.econbiz.de/10011625293
Saved in:
11
Investigating consumer-brand relational authenticity
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 342-363
Persistent link: https://www.econbiz.de/10010362914
Saved in:
12
The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation
Dwivedi, Abhishek
;
McDonald, Robert E.
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 559-578
Persistent link: https://www.econbiz.de/10010462632
Saved in:
13
Is this Shangri-La? : the case for authenticity in the Chinese and Indian hospitality industry
Atwal, Glyn
;
Williams, Alistair
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 405-413
Persistent link: https://www.econbiz.de/10009511234
Saved in:
14
Authenticity: further theoretical and practical development
Gundlach, Hugh
;
Neville, Benjamin
- In:
The journal of brand management : an international journal
19
(
2011/12
)
6
,
pp. 484-499
Persistent link: https://www.econbiz.de/10009528853
Saved in:
15
Corporate heritage brands and the precepts of corporate heritage brand management : insights from the British Monarchy on the eve of the royal wedding of Prince William (April 2011...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
8
,
pp. 517-544
Persistent link: https://www.econbiz.de/10009233014
Saved in:
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