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~type_genre:"Aufsatz im Buch"
~subject:"Brand image"
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Von der Problemlösung zur Kundenbegeisterung im BtoB : konsequente Markenentwicklung und Markenführung des Unternehmens STILL
Gey, Thomas
;
Knoef, Bert-Jan
- In:
Innovative Markenführung und -implementierung
,
(pp. 355-370)
.
2011
Persistent link: https://www.econbiz.de/10009349210
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