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~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~subject:"Brand"
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Industrial marketing management : the international journal for industrial and high-tech firms
17
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
14
The journal of business & industrial marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business research : JBR
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Berichte und Materialien aus dem Forschungsinstitut für Absatz und Handel an der Hochschule St. Gallen für Wirtschafts-, Rechts- und Sozialwissenschaften
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Brand management ; Vol. 4
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Businesses
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Central European business review : CEBR
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Corporate reputation review : an international journal
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European journal of marketing : EJM
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IIM Bangalore Research Paper
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Journal of business-to-business marketing
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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Services Ingredient Branding : eine experimentelle Untersuchung der Effekte der Markierung von investiven Dienstleistungskomponenten
Özergin, Berrin
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2011
Persistent link: https://www.econbiz.de/10009245270
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