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~subject:"Deutschland"
~person:"Homburg, Christian"
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Search: subject_exact:"B-to-B-Marke"
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Deutschland
B-to-B-Marketing
17
Business-to-business marketing
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Lieferantenmanagement
5
Supplier relationship management
5
business-to-business marketing
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Consumer behaviour
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Homburg, Christian
Backhaus, Klaus
11
Kleinaltenkamp, Michael
8
Voeth, Markus
6
Weiber, Rolf
6
Fritz, Wolfgang
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Fließ, Sabine
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Jacob, Frank
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Die Betriebswirtschaft : DBW
1
Harvard-Business-Manager : das Wissen der Besten
1
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ECONIS (ZBW)
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1
Von Robotern und Emotionen
Homburg, Christian
;
Schmitt, Jens
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
9
,
pp. 6-9
Persistent link: https://www.econbiz.de/10008648312
Saved in:
2
When does brand awareness in business markets really pay off?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
-
2010
Persistent link: https://www.econbiz.de/10008938931
Saved in:
3
Die Vermarktung von Systemen im Industriegütermarketing
Homburg, Christian
;
Stock-Homburg, Ruth
;
Kühlborn, Sven
- In:
Die Betriebswirtschaft : DBW
65
(
2005
)
6
,
pp. 537-562
Persistent link: https://www.econbiz.de/10003212685
Saved in:
4
Die Vermarktung von Systemen im Industriegütermarketing
Homburg, Christian
-
2005
Persistent link: https://www.econbiz.de/10013430687
Saved in:
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