//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Deutschland"
~subject:"Innovation"
~type_genre:"Handbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"B-to-B-Marke"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Innovation
B-to-B-Marketing
12
Business-to-business marketing
12
Business-to-Business-Marketing
4
Marketing
4
Germany
3
Lieferantenmanagement
3
Marketing management
3
Marketingmanagement
3
Supplier relationship management
3
Theorie
3
Theory
3
Branche
2
Consumer behaviour
2
Economic sector
2
Investitionsgütermarketing
2
Konsumentenverhalten
2
Marketing theory
2
Marketingtheorie
2
Physical distribution
2
Salespeople
2
Strategic management
2
Strategisches Management
2
Verkauf
2
Verkaufspersonal
2
Vertrieb
2
Advertising industry
1
Bank marketing
1
Bankmarketing
1
Beschaffung
1
Beziehungsmarketing
1
Branchenentwicklung
1
Brand management
1
City marketing
1
Communication media
1
Consumer goods marketing
1
Dienstleistungsmarketing
1
Direktmarketing
1
Erfolgsfaktor
1
Handelsmarketing
1
more ...
less ...
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Handbuch
Article in journal
127
Aufsatz in Zeitschrift
127
Hochschulschrift
116
Thesis
95
Aufsatz im Buch
78
Book section
78
Graue Literatur
39
Non-commercial literature
39
Bibliografie enthalten
38
Bibliography included
38
Case study
38
Fallstudie
38
Collection of articles of several authors
20
Sammelwerk
20
Arbeitspapier
14
Working Paper
14
Aufsatzsammlung
11
Konferenzschrift
7
Lehrbuch
7
Textbook
5
Conference proceedings
4
Handbook
3
Conference paper
2
Festschrift
2
Interview
2
Konferenzbeitrag
2
Adressbuch
1
Bibliografie
1
Directory
1
Forschungsbericht
1
Guidebook
1
Ratgeber
1
more ...
less ...
Language
All
German
3
English
1
Author
All
Backhaus, Klaus
1
Pepels, Werner
1
Tscheulin, Dieter K.
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
2
Branchenspezifisches Marketing : Grundlagen, Besonderheiten, Gemeinsamkeiten
Tscheulin, Dieter K.
(
ed.
)
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001541833
Saved in:
3
Business-to-Business-Marketing : Handbuch für Vertrieb, Technik, Service
Pepels, Werner
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001350809
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->