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~person:"Diller, Hermann"
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Search: subject_exact:"B-to-B-Marketing"
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B-to-B-Marketing
4
Business-to-business marketing
4
Business process management
2
Deutschland
2
Germany
2
Marketing theory
2
Marketingtheorie
2
Prozessmanagement
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Business-to-Business-Marketing
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Capital goods industry
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Consumer goods industry
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Consumer goods marketing
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Industrieprodukt
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Innovation
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Investitionsgüterindustrie
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Konsumgüterindustrie
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Konsumgütermarketing
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Lieferantenmanagement
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Marketing
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Marketing management
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Marketingmanagement
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Preismanagement
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German
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Author
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Diller, Hermann
Kleinaltenkamp, Michael
55
Backhaus, Klaus
34
Homburg, Christian
22
Johnston, Wesley J.
21
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Geiger, Ingmar
18
Lindgreen, Adam
18
Baumgarth, Carsten
17
Jacob, Frank
17
Kowalkowski, Christian
16
Sharma, Arun
16
Voeth, Markus
16
Hinterhuber, Andreas
15
Schmitz, Christian
14
Ulaga, Wolfgang
14
Grewal, Rajdeep
13
Hofmaier, Richard
13
Keränen, Joona
13
Lilien, Gary L.
13
Pepels, Werner
13
Plinke, Wulff
13
Weiber, Rolf
13
Brennan, Ross
12
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Pförtsch, Waldemar A.
12
Terho, Harri
12
Agnihotri, Raj
11
Ellis, Nick
11
Rangarajan, Deva
11
Ahearne, Michael
10
Ivens, Björn Sven
10
Kumar, V.
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Snehota, Ivan
10
Sridhar, Shrihari
10
Woodside, Arch G.
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Wissenschaftliche Gesellschaft für Innovatives Marketing
1
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
Innovatives Industriegütermarketing
1
Marketing : ZFP ; journal of research and management
1
Marketingforschung aktuell
1
Source
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ECONIS (ZBW)
4
USB Cologne (EcoSocSci)
1
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1
Innovatives Industriegütermarketing
Diller, Hermann
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003667869
Saved in:
2
Prozessorientiertes Industriegütermarketing : ein innovativer Forschungsansatz auf dem Prüfstand
Diller, Hermann
;
Ivens, Björn Sven
- In:
Innovationen für das Industriegütermarketing : …
,
(pp. 479-498)
.
2007
Persistent link: https://www.econbiz.de/10003435854
Saved in:
3
Prozessorientiertes Preismanagement im Business-to-Business-Geschäft
Diller, Hermann
- In:
Innovatives Industriegütermarketing
,
(pp. 67-92)
.
2007
Persistent link: https://www.econbiz.de/10003784667
Saved in:
4
Preisstrategien im Industriegütermarketing
Diller, Hermann
-
2004
Persistent link: https://www.econbiz.de/10004446798
Saved in:
5
Schwachstellen in Marketingprozessen : Ergebnisse einer explorativen Reengineering-Metaanalyse
Diller, Hermann
;
Saatkamp, Jörg
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
4
,
pp. 239-252
Persistent link: https://www.econbiz.de/10001726858
Saved in:
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