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Marketing theory
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Journal of marketing research
Industrial marketing management : the international journal for industrial and high-tech firms
35
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
11
Journal of business-to-business marketing
9
The journal of business & industrial marketing
6
Business-to-Business-Marketing
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Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
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SpringerLink / Bücher
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Applied Marketing Science / Angewandte Marketingforschung
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Edward Elgar E-Book Archive
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Entwicklungen des Investitionsgütermarketing
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Fundamentals of business-to-business marketing
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Gabler Edition Wissenschaft
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Gabler Edition Wissenschaft / Applied Marketing Science / Angewandte Marketingforschung
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Handbook of business-to-business marketing
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International journal of services and operations management
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Journal of Business & Industrial Marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of the Academy of Marketing Science
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Legends in marketing
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Management decision : MD
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Marketing : ZFP ; journal of research and management
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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Marketing-mix strategies - product strategy and promotion strategy
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Neue betriebswirtschaftliche Forschung : Nbf
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Prace naukowe / Akademia Ekonomiczna Im. Karola Adamieckiego
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Research handbooks in business and management series
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Rethinking marketing : developing a new understanding of markets
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Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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The impact of theory on representations of the consumer and the marketing organisation
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The marketing book
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Volume 21, Issue 2
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A structural model of organizational buying for business-to-business markets : innovation adoption with share-of-wallet contracts
Mojir, Navid
;
Sudhir, K.
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 883-907
Persistent link: https://www.econbiz.de/10013389233
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