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~subject:"Marketing theory"
~isPartOf:"Marketing-mix strategies - product strategy and promotion strategy"
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Marketing theory
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Marketing-mix strategies - product strategy and promotion strategy
Industrial marketing management : the international journal for industrial and high-tech firms
35
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
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Journal of business-to-business marketing
9
The journal of business & industrial marketing
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Business-to-Business-Marketing
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Journal of customer behaviour
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Marketing theory
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Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
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Applied Marketing Science / Angewandte Marketingforschung
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Entwicklungen des Investitionsgütermarketing
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Fundamentals of business-to-business marketing
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Gabler Edition Wissenschaft / Applied Marketing Science / Angewandte Marketingforschung
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Handbook of business-to-business marketing
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International journal of services and operations management
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Journal of Business & Industrial Marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Legends in marketing
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Management decision : MD
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Marketing : ZFP ; journal of research and management
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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Neue betriebswirtschaftliche Forschung : Nbf
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Prace naukowe / Akademia Ekonomiczna Im. Karola Adamieckiego
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Research
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Research handbooks in business and management series
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Rethinking marketing : developing a new understanding of markets
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Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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The impact of theory on representations of the consumer and the marketing organisation
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The marketing book
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Volume 21, Issue 2
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From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
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Lusch, Robert F.
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2009
Persistent link: https://www.econbiz.de/10003836309
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